Melissa D’Ettorre

Powering Strategic Growth in Fintech & Brokerage

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My Approach

Strategic. Analytical. Customer-Obsessed.

I’m a results-driven marketing professional with a passion for simplifying finance. I specialize in go-to-market strategy, B2B campaigns, and lifecycle engagement. With hands-on experience leading high-impact marketing initiatives for fintech and brokerage clients, I bring clarity, creativity, and measurable ROI to every campaign.

Digital Campaign:
AI Meeting Expertise

Multi-channel blitz targeting equity brokerages showcasing the power of integrating AI research and insights across their investor journey to empower smart financial decision-making.

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Portfolio

Events Marketing:
Digital Wealth Events

Organized and promoted a series of in-person events gathering leaders of the digital wealth industry to connect, collaborate and move the industry forward together.

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Product Launch:
TC Options Insight

Lead a multi-channel GTM launch for a new product. To diversify their analytical offering, Trading Central targeted financial brokerages who wanted to enhance their options offering with TC Options Insight.

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